While incentives are still an integral part of the new-home market, they’re falling out of popularity in the rental segment as demand — and competition — strengthens. The number of Zillow rental listings with concessions has struggled, going from 32.7 percent in December to 31.9 percent in January. The concession rate jumped 5.6 percent year over year to 32.2 percent in February; however, it marks the slowest annual growth pace since June 2023.
Source: Inman News
Landlords pull plug on renter incentives ahead of spring
Published in Markets & Economy, Property Portfolio, rent growth, rent trends, rental concessions, rental incentives, rental market, Rentals, renters, Select and Zillow
More from Markets & EconomyMore posts in Markets & Economy »
- Is the mortgage lock-in effect ending? These numbers offer clues
- Pending home sales jumped 4% in August in positive market signal
- Hopeful but wary, agents report slippage in listing pipelines: Intel
- Here are the stories you missed amid the Compass coverage
- Former agent convicted of swindling woman out of her home
More from Property PortfolioMore posts in Property Portfolio »
More from rent growthMore posts in rent growth »
- Cooling rental market means more concessions for renters: Zillow
- Despite declines, rents are still $305 higher than pre-2020 trends
- Compass CEO Robert Reffkin says the luxury market is back
- Inventory boost expected to slow rent growth to 1.5%
- Rent remains near record highs, but the balance of power is shifting
More from rent trendsMore posts in rent trends »
More from rental concessionsMore posts in rental concessions »
More from rental marketMore posts in rental market »
- Demystify rentals as a lead source with RentEdge: Tech Review
- Zillow Group exceeded revenue expectations during Q2 2025
- 1st-time buyers say ‘yes’ to older starter homes due to higher costs
- The leadership playbook: Stay ahead in a fast-moving market
- RealPage may catch break under Trump’s ‘One, Big, Beautiful Bill’
More from RentalsMore posts in Rentals »
More from rentersMore posts in renters »
More from SelectMore posts in Select »
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Associations: Want to add value, relevance? Raise the bar on events
More from ZillowMore posts in Zillow »
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Where the industry stands on the Compass-Anywhere deal: Top 5
- How the Compass-Anywhere deal could spur an ‘arms race’
Be First to Comment