InsideRE’s use of the word “bold” and the color purple in a rebrand of the product formerly known as kvCORE make its branding “confusingly similar” to KW’s BOLD product, the company claimed.
Source: Inman News
KW sues InsideRE for trademark infringement over BoldTrail
Published in austin, BOLD leadership, BOLD Marks, BoldTrail, boomtown, branding, Brokerage, Craig. C. Rowe, gary keller, insideRE, Joe Skousen, keller williams, Keller Williams Realty Inc., lawsuits, News Brief, real estate consulting services, real estate professional education, Select, texas and trademark infringement
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