Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal.
Source: Inman News
It’s a Bel Air mansion with its own $25,000 fragrance. But why?
Published in Anita Stephan, Balakhani Estates, Bel Air, Cesar Giraldo Design, Chantel Mehrabanian, compass, Listings, los angeles, luxury, luxury lens, luxury_lens, Marketing & Branding Month, Sally Forster Jones, Sally Forster Jones Group, Select, Tag Front, theme-month-202303 and Tomer Fridman
More from Anita StephanMore posts in Anita Stephan »
More from Bel AirMore posts in Bel Air »
- Compass just recruited a pair of high-profile Hilton family scions
- In a heavy M&A landscape, Rod Watson says he’s staying indie
- Ernie Carswell & Associates trade Elliman for Sotheby’s Realty
- 5 reasons marketing your listings to other agents still wins deals
- Paul Salazar moves from Hilton & Hyland to Compass
More from Chantel MehrabanianMore posts in Chantel Mehrabanian »
More from compassMore posts in compass »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Inman is celebrating 30 years of community, and you’re invited
- Zillow defends private listing rule, criticizes Compass in new filing
More from ListingsMore posts in Listings »
- The inventory surge is sputtering. See how your market stacks up
- 3 essential AI prompts to make real estate writing easier than ever
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
- Falling for 1st impressions: 9 ways to rake in curb appeal this fall
- Finish 2025 strong by checking these 10 to-dos off your list
More from los angelesMore posts in los angeles »
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Falling home prices leave nearly 1 million Americans ‘underwater’
More from luxuryMore posts in luxury »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
More from luxury lensMore posts in luxury lens »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
More from luxury_lensMore posts in luxury_lens »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- SERHANT. enters Sin City with 2nd Southwestern market launch
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- How a new agent turned hateful social media comments into a growth opportunity
More from Marketing & Branding MonthMore posts in Marketing & Branding Month »
- The 411 conversion model: A simple system to generate more referrals
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
More from Sally Forster JonesMore posts in Sally Forster Jones »
More from Sally Forster Jones GroupMore posts in Sally Forster Jones Group »
More from SelectMore posts in Select »
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
- Where else is Zillow not enforcing its private listing ban?
More from theme-month-202303More posts in theme-month-202303 »
More from Tomer FridmanMore posts in Tomer Fridman »
- Inman is celebrating 30 years of community, and you’re invited
- A blockbuster roster of luxury icons are heading to San Diego in July
- Tomer Fridman announces move to Christie’s Real Estate SoCal
- Agent to the stars Tomer Fridman quietly leaves Compass
- Jones Fridman International brings on Straser Silicon Valley team
Be First to Comment