AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed…
Posts published in “video marketing”
How agents like Ryan Serhant build businesses on social media
By The Citizen on October 14, 2025
Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple…
Turn 1 short video into 3 posts: How to scale your content with AI
By The Citizen on September 23, 2025
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Source: Inman…
After 40 years in business, this Utah real estate broker gets a client a week through TikTok
By The Citizen on August 8, 2025
“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing…
6 tech tools to elevate your listing presentation on a budget
By The Citizen on August 6, 2025
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients. Source: Inman…
Conferences are goldmines (if you know how to film them)
By The Citizen on July 25, 2025
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Source: Inman News
10 easy daily marketing moves that build your brand and business
By The Citizen on July 20, 2025
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Source:…
3 practical ways agents can win on social media right now
By The Citizen on July 14, 2025
Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Source: Inman News
Trending: TikTok sales, Meta fails and what actually works
By The Citizen on June 22, 2025
From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover…
Real estate marketing 2.0 seeks to double down on attention economy
By The Citizen on May 22, 2025
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for…