From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and…
Posts published in “Trending”
Trending: Flashes, edits and (still) no clarity on TikTok
By The Citizen on March 23, 2025
Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week,…
Trending: Community Chats, TikTok photos and LinkedIn video
By The Citizen on March 14, 2025
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real…
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
By The Citizen on March 7, 2025
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for…
Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
By The Citizen on February 28, 2025
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Source: Inman News
Trending: Duo’s demise, dislikes and the cost of comparison
By The Citizen on February 21, 2025
Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental…
Trending: Super Bowl ad wins, fails and media literacy lessons
By The Citizen on February 14, 2025
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. …
Trending: Ditch calls, follow fair housing, explore LinkedIn video
By The Citizen on February 7, 2025
Consumers prefer digital interactions over phone calls, fair housing laws remain critical despite policy shifts and LinkedIn’s video expansion is changing how professionals connect online.…
Corcoran adds trending listings feature to website
By The Citizen on February 3, 2025
The new feature, which the brokerage calls “like Netflix for real estate,” highlights for homebuyers trending properties based on unique views, interactions and leads, the…
Trending: Taking a deep dive into AI and algorithms
By The Citizen on January 31, 2025
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents…