The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right…
Posts published in “Trending”
Trending: Lessons in pride and building brand equity that lasts
By The Citizen on June 8, 2025
As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing…
Trending: Agents, it’s time to show your face (and find your voice)
By The Citizen on June 1, 2025
From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. …
Trending: Google goes all-in on AI — are you ready?
By The Citizen on May 24, 2025
Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected…
Trending: National parks get spicy, TikTok gets inclusive
By The Citizen on May 18, 2025
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it…
Trending: A winning gorilla debate answer, and TikTok holds on
By The Citizen on May 11, 2025
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down. Source:…
Trending: AI arms race, Reels remix and posting 5 times a day
By The Citizen on May 3, 2025
Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind…
Trending: Fewer humans, more messages and maybe a Reels app?
By The Citizen on April 27, 2025
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human —…
Trending: Skipping the middleman, ‘White Lotus’ energy, travel trends
By The Citizen on April 19, 2025
From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can…
Trending: Ownership shifts, joyful strategy and smarter reach
By The Citizen on April 14, 2025
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Source: Inman News