The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
Posts published in “Trending”
Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed
By The Citizen on September 15, 2025
From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan…
Fall marketing trends: PSLs, plot twists and pop culture plays
By The Citizen on September 8, 2025
Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
How to launch a real estate listing like Taylor Swift drops an album
By The Citizen on August 25, 2025
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation…
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
By The Citizen on August 18, 2025
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
All shock, no chill: The rise of outrage marketing in the viral era
By The Citizen on August 4, 2025
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Source: Inman News
AI, AI, AI: Ads, oversight and the age of the algorithm
By The Citizen on July 28, 2025
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who…
The rise of punk rock kindness: What Superman teaches us about content that sticks
By The Citizen on July 20, 2025
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack…