From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can…
Posts published in “TikTok”
Trending: Ownership shifts, joyful strategy and smarter reach
By The Citizen on April 14, 2025
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Source: Inman News
Trending: Mixed signals, faster Reels and evolving replies
By The Citizen on April 4, 2025
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and…
Trending: Flashes, edits and (still) no clarity on TikTok
By The Citizen on March 23, 2025
Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week,…
Trending: Community Chats, TikTok photos and LinkedIn video
By The Citizen on March 14, 2025
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real…
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
By The Citizen on March 7, 2025
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for…
Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
By The Citizen on February 28, 2025
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Source: Inman News
Trending: Duo’s demise, dislikes and the cost of comparison
By The Citizen on February 21, 2025
Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental…
DeepSeek AI: Game-changer or data privacy minefield?
By The Citizen on February 14, 2025
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns. Source: Inman News
Trending: Taking a deep dive into AI and algorithms
By The Citizen on January 31, 2025
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents…