Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market…
Posts published in “TikTok”
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
How this agent sold $20M in real estate in the past 12 months through Instagram
By The Citizen on August 26, 2025
Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too.…
HGTV who? TikTok, not reality TV, took this broker’s business to another level
By The Citizen on August 15, 2025
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into…
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
TikTok is the most powerful lead gen tool you’re probably not using
By The Citizen on August 11, 2025
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Source: Inman…
After 40 years in business, this Utah real estate broker gets a client a week through TikTok
By The Citizen on August 8, 2025
“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing…
Tell us about the tech you can’t live without: Pulse
By The Citizen on August 5, 2025
From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real…
All shock, no chill: The rise of outrage marketing in the viral era
By The Citizen on August 4, 2025
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Source: Inman News
How Opendoor’s CEO resignation underscores the power of visibility
Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Source: Inman News