Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
Posts published in “TikTok”
TikTok is the most powerful lead gen tool you’re probably not using
By The Citizen on August 11, 2025
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Source: Inman…
After 40 years in business, this Utah real estate broker gets a client a week through TikTok
By The Citizen on August 8, 2025
“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing…
Tell us about the tech you can’t live without: Pulse
By The Citizen on August 5, 2025
From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real…
All shock, no chill: The rise of outrage marketing in the viral era
By The Citizen on August 4, 2025
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Source: Inman News
AI, AI, AI: Ads, oversight and the age of the algorithm
By The Citizen on July 28, 2025
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who…
The rise of punk rock kindness: What Superman teaches us about content that sticks
By The Citizen on July 20, 2025
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack…
3 practical ways agents can win on social media right now
By The Citizen on July 14, 2025
Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Source: Inman News
Let’s talk about S-E-O: What agents need to know now
By The Citizen on July 13, 2025
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Source: Inman News
Not just Meta: Don’t sleep on YouTube and LinkedIn
By The Citizen on July 6, 2025
From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s…