Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate…
Posts published in “TikTok”
How agents like Ryan Serhant build businesses on social media
By The Citizen on October 14, 2025
Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple…
Majority of Americans now use AI to learn about the housing market
By The Citizen on October 9, 2025
Despite incorporating the use of AI more and more in their market research, most Americans still see the real estate agent as the best resource…
What real estate agents can learn from TikTok, Tylenol and Disney
By The Citizen on September 27, 2025
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey…
Turn 1 short video into 3 posts: How to scale your content with AI
By The Citizen on September 23, 2025
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Source: Inman…
From TikTok to memes, the battle over who shapes culture
By The Citizen on September 21, 2025
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
How this agent went viral by falling in love with the home in his TikTok video tour
By The Citizen on September 9, 2025
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his…
Here’s how to pivot when viral content turns to crickets
By The Citizen on September 8, 2025
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Source:…
How 1 agent pivoted when his social media leads peaked
By The Citizen on September 3, 2025
Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News