Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey…
Posts published in “TikTok”
Turn 1 short video into 3 posts: How to scale your content with AI
By The Citizen on September 23, 2025
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Source: Inman…
From TikTok to memes, the battle over who shapes culture
By The Citizen on September 21, 2025
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
How this agent went viral by falling in love with the home in his TikTok video tour
By The Citizen on September 9, 2025
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his…
Here’s how to pivot when viral content turns to crickets
By The Citizen on September 8, 2025
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Source:…
How 1 agent pivoted when his social media leads peaked
By The Citizen on September 3, 2025
Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
How this agent sold $20M in real estate in the past 12 months through Instagram
By The Citizen on August 26, 2025
Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too.…
HGTV who? TikTok, not reality TV, took this broker’s business to another level
By The Citizen on August 15, 2025
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into…
How Opendoor’s CEO resignation underscores the power of visibility
Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Source: Inman News