Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making,…
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Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech,…
We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at…
Brokerages are evolving to provide more specialized support to all stakeholders, including evolving teams, according to Adam Hergenrother. The brokerages that best understand the new…
It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge…
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are…
Although every person is different, real estate investors typically fit neatly into one of these four avatars. Understanding how they think will help you land…
Picking a mentor to help guide you throughout your career — especially as you’re starting out in real estate — can make a world of…
What cliches in listing copy make you cringe and shake your head? Here, our readers share the most common stock phrases agents are using (but…
Whether it’s a hurricane, flood, tornado, earthquake or fire, it can take years to resolve a major insurance claim and restore a property. Between the…