The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right…
Posts published in “social media”
Trending: Lessons in pride and building brand equity that lasts
By The Citizen on June 8, 2025
As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing…
NAR president: DOJ thinks Realtors ‘make too much money’
By The Citizen on June 2, 2025
At NAR’s midyear conference, Kevin Sears told brokers he was “cautiously optimistic” about improving the trade group’s relationship with the antitrust enforcer. Source: Inman News
5 pieces of content marketing every agent can DIY today
By The Citizen on June 2, 2025
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out. Source: Inman…
Trending: Agents, it’s time to show your face (and find your voice)
By The Citizen on June 1, 2025
From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. …
New to networking? 10 tips to make the most of your connections
By The Citizen on May 28, 2025
Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here’s how to grow yours. …
Trending: Google goes all-in on AI — are you ready?
By The Citizen on May 24, 2025
Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected…
Real estate marketing 2.0 seeks to double down on attention economy
By The Citizen on May 22, 2025
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for…
Yes, another social media panel — because it’s important for business
By The Citizen on May 21, 2025
Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success…
How to set up your digital profiles as a new real estate agent
By The Citizen on May 20, 2025
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Source: Inman…