Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
Posts published in “social media”
TikTok is the most powerful lead gen tool you’re probably not using
By The Citizen on August 11, 2025
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Source: Inman…
3 social media lead gen lessons from the Trump vs. Powell drama
By The Citizen on August 6, 2025
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes. Source: Inman News
All shock, no chill: The rise of outrage marketing in the viral era
By The Citizen on August 4, 2025
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Source: Inman News
YouTube’s new rules could cost real estate agents their ad revenue
By The Citizen on August 4, 2025
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Source: Inman News
Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause
By The Citizen on July 31, 2025
While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for…
AI, AI, AI: Ads, oversight and the age of the algorithm
By The Citizen on July 28, 2025
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who…
The 7 things agents should stop doing (and what to do instead)
By The Citizen on July 27, 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Source:…
Does your social media suck? Take this summer marketing audit
By The Citizen on July 22, 2025
If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more…
The rise of punk rock kindness: What Superman teaches us about content that sticks
By The Citizen on July 20, 2025
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack…