Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his…
Posts published in “social media”
Fall marketing trends: PSLs, plot twists and pop culture plays
By The Citizen on September 8, 2025
Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends…
5 strategies to build your first social media pipeline
By The Citizen on September 4, 2025
Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Source:…
How 1 agent pivoted when his social media leads peaked
By The Citizen on September 3, 2025
Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
How to launch a real estate listing like Taylor Swift drops an album
By The Citizen on August 25, 2025
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation…
How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram
By The Citizen on August 20, 2025
Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help…
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
By The Citizen on August 18, 2025
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
HGTV who? TikTok, not reality TV, took this broker’s business to another level
By The Citizen on August 15, 2025
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into…
Rocket hires Viral Nation as first social media agency of record
By The Citizen on August 12, 2025
After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant…