There are so many social media tools that it’s tough to figure out what works and what’s a waste. To cut through the noise, Laura…
Posts published in “social media”
17 must-follow real estate experts on Twitter who’ll help you level up
These powerhouse real estate experts share their knowledge freely on Twitter, taking on real estate topics as well as marketing, operations and other business topics,…
Collabra launches ‘Credit Karma for real estate’ social media tool
“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver,…
Adfenix rebrands as Realforce to meet agent marketing needs
A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings. Source: Inman News
That’s such a turnoff! 7 major marketing mistakes agents make
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and…
QUIZ: Test your real estate marketing IQ
Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on…
The best of Engel & Völkers’ EVX: ‘Ninja drops’ and ‘witness’ collection
Topics across Engel & Völkers’ two-day EVX conference included international markets, increasing leads and listings, social media strategies, brand credibility and much more. Source: Inman…
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Marketing expert Michelle Berman shows us…
Egypt Sherrod is married to real estate. But that’s only half her story
Inman’s inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast…
Debunked! 6 social media myths that can hinder your 2023 growth
To help you avoid mistakes that will hamper your growth and damage your online presence, social media expert Katie Lance lays out the most common…