Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Source: Inman…
Posts published in “social media”
Breaking ‘phone-phobia’: 5 practical shifts to boost conversion
By The Citizen on October 6, 2025
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Source: Inman News
How to protect your business during a brokerage merger
By The Citizen on September 30, 2025
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your…
What real estate agents can learn from TikTok, Tylenol and Disney
By The Citizen on September 27, 2025
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey…
Enduring elegance: Leadership lessons from Giorgio Armani
By The Citizen on September 26, 2025
The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of…
How a 2008 bankruptcy fueled a top team leader’s comeback
By The Citizen on September 22, 2025
On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of…
From TikTok to memes, the battle over who shapes culture
By The Citizen on September 21, 2025
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
Artificial intelligence is taking the real estate world by storm
By The Citizen on September 18, 2025
Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors. Source: Inman News
Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts
By The Citizen on September 12, 2025
Mark Sivek was due to become a member of the association’s Board of Directors in 2026, but was removed from all appointed positions after posting…
This real estate agent faked it ’til she made it. Social media paved the way
By The Citizen on September 12, 2025
When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she…