Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50…
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Here’s how to avoid the most-dreaded new agent question
How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings,…
Inman’s 2024 Global Real Estate Influencers revealed
Broker and reality television legend Ryan Serhant headlines an all-star roster of the industry’s most compelling voices for the second-annual Inman Global Real Estate Influencers…
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always…
10 ways to provide concierge service, elevate your UVP
Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve…
‘Don’t ask it for the concept’: The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech,…
5 things you can do now to generate leads all year
It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep…
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Source: Inman News
Leigh Brown is running for Congress — again
The former NAR vice president of advocacy also ran for Congress in 2019, and at that time, she sued the Federal Election Commission for ordering…
Matt Lionetti of Over Ask podcast leaves The Agency for Real
Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real,…