Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help…
Posts published in “social media marketing”
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
By The Citizen on August 18, 2025
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
Inman On Tour Texas 2025 Agenda is Live
By The Citizen on August 15, 2025
Inman On Tour Texas is back for 2025, bringing together the industry’s top agents, brokers and thought leaders for a one-of-a-kind event. Source: Inman News
HGTV who? TikTok, not reality TV, took this broker’s business to another level
By The Citizen on August 15, 2025
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into…
Rocket hires Viral Nation as first social media agency of record
By The Citizen on August 12, 2025
After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant…
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
TikTok is the most powerful lead gen tool you’re probably not using
By The Citizen on August 11, 2025
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Source: Inman…
After 40 years in business, this Utah real estate broker gets a client a week through TikTok
By The Citizen on August 8, 2025
“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing…
All shock, no chill: The rise of outrage marketing in the viral era
By The Citizen on August 4, 2025
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Source: Inman News
YouTube’s new rules could cost real estate agents their ad revenue
By The Citizen on August 4, 2025
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Source: Inman News