You need more than pretty pictures in your social media feed, luxury marketing expert Laura Stace writes. Make sure you are educating potential clients with…
Posts published in “social media marketing”
3 Instagram alternatives so you never have to cold call again
By The Citizen on June 7, 2023
Whether you’ve always hated cold calling or never started in the first place, these ideas from social media strategist Michelle Berman-Mickel, will help you lead…
Am I too old to post on Instagram?
By The Citizen on June 5, 2023
Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be…
A 4-decade first, TopProducer rolls out lead-gen features
By The Citizen on June 2, 2023
“Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations…
When it comes to Instagram, how personal is too personal?
By The Citizen on May 31, 2023
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement, writes social media expert Maris Callahan…
Your business shouldn’t advertise for Memorial Day. Here’s why
By The Citizen on May 26, 2023
Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn’t appropriate over…
Should you follow everyone who follows you on Instagram?
By The Citizen on May 19, 2023
Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Source:…
The real estate agent’s guide to marketing with Instagram
By The Citizen on April 24, 2023
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Source: Inman News
Twitter’s open source code is the final nail in the (marketing) coffin
By The Citizen on April 7, 2023
Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as…
Love-hate relationship with social media? Here’s how I make it work
By The Citizen on March 29, 2023
Although people have mixed feelings about social media, there’s no denying that it’s a valuable tool for marketing your business. Find out how agent Nikki…