Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and…
Posts published in “social media marketing”
Turn 1 short video into 3 posts: How to scale your content with AI
By The Citizen on September 23, 2025
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Source: Inman…
55 power users spill their AI secrets to a slicker real estate workflow
By The Citizen on September 22, 2025
Today’s brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders…
How a 2008 bankruptcy fueled a top team leader’s comeback
By The Citizen on September 22, 2025
On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of…
From TikTok to memes, the battle over who shapes culture
By The Citizen on September 21, 2025
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
Surviving Year 1: Honest lessons from agents who made it
By The Citizen on September 16, 2025
Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or…
Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey
By The Citizen on September 15, 2025
Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel…
Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed
By The Citizen on September 15, 2025
From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan…
This real estate agent faked it ’til she made it. Social media paved the way
By The Citizen on September 12, 2025
When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she…
How this agent went viral by falling in love with the home in his TikTok video tour
By The Citizen on September 9, 2025
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his…