The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right…
Posts published in “social media ads”
Trending: Lessons in pride and building brand equity that lasts
By The Citizen on June 8, 2025
As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing…
Coldwell Banker’s ‘Dream’ ad campaign revs up the competition
By The Citizen on August 22, 2023
The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams…
Douglas Elliman launches agent influencer-assisted ad campaign
By The Citizen on February 24, 2021
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents, including Fredrik Eklund, The Altman Brothers and…