AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology…
Posts published in “social media”
How a new agent turned hateful social media comments into a growth opportunity
By The Citizen on November 3, 2025
Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he’s glad for the engagement and…
What Zillow’s marketing genius can teach you about social media
By The Citizen on November 3, 2025
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including…
Get social media advice from the best in the business: The Download
By The Citizen on October 20, 2025
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to…
Can you tell what’s real anymore? How AI video is testing our trust
By The Citizen on October 18, 2025
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where…
Are your social media views down? It might be a good thing
By The Citizen on October 14, 2025
Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate…
Are your social media views down? Why it might be a good thing
By The Citizen on October 14, 2025
Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate…
How agents like Ryan Serhant build businesses on social media
By The Citizen on October 14, 2025
Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple…
7 lessons I learned from a fitness influencer about lead generation
By The Citizen on October 10, 2025
Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Source:…
5 ways real estate agents can attract, and keep, buyer clients
By The Citizen on October 9, 2025
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable…