The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
Posts published in “Short-form video”
5 strategies to build your first social media pipeline
By The Citizen on September 4, 2025
Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Source:…
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
By The Citizen on August 18, 2025
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
5 pieces of content marketing every agent can DIY today
By The Citizen on June 2, 2025
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out. Source: Inman…
Trending: Agents, it’s time to show your face (and find your voice)
By The Citizen on June 1, 2025
From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. …
Trending: Ownership shifts, joyful strategy and smarter reach
By The Citizen on April 14, 2025
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Source: Inman News
Trending: Flashes, edits and (still) no clarity on TikTok
By The Citizen on March 23, 2025
Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week,…
Zumper’s Reelz automates short-form social media marketing
By The Citizen on February 19, 2025
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to…
I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet
By The Citizen on March 8, 2023
Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are…
Rila aims to capture home ‘vibes’ with 30-second short-form videos
By The Citizen on February 24, 2023
The update also includes what the real estate search app calls a “home-centric machine learning media classifier,” or an algorithm that improves its content recommendations…