Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype. Think of these…
Posts published in “service”
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To…
Establishing yourself as a thought leader doesn’t have to involve spending big bucks on a PR firm. Instead, learn from one company’s experience deploying a…
The last thing agents want is to work with prospects for weeks before realizing it was a complete waste of time. This can be avoided,…
This week, we want to hear about the worst marketing and branding blunders you’ve seen throughout your career. What was your takeaway from it? How…
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and…
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be…