From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
Posts published in “Reels”
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
Trending: TikTok sales, Meta fails and what actually works
By The Citizen on June 22, 2025
From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover…
5 pieces of content marketing every agent can DIY today
By The Citizen on June 2, 2025
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out. Source: Inman…
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
By The Citizen on March 7, 2025
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for…
Head of Instagram reveals secrets to social media success
By The Citizen on March 7, 2025
Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to…
Your social media blueprint from a 22-year-old real estate prodigy
By The Citizen on January 31, 2025
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real’s Jimmy Burgess. …
From likes to leads: How 1 agent turns Instagram Reels into closings
By The Citizen on December 1, 2024
Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups.…
What’s the difference between an Instagram Story and a Reel?
By The Citizen on November 6, 2023
This week, Sue “Pinky” Benson explains the difference between Instagram’s Reels and Stories features. Hint: They’re nothing alike. Source: Inman News
A 5-step, fail-proof plan to get consistent with video marketing
By The Citizen on May 27, 2023
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Source: Inman News