David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed…
Posts published in “rebranding”
Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here…
As Century 21 approaches its 50th anniversary this year, the company faces unique challenges when it comes to technology and brand relevance. Source: Inman News
EHomes broker-owner Jackie Soto shares how she successfully navigated a merger and rebrand that led to one of her best years ever in real estate. …
Coldwell Banker began the next chapter in its ongoing rebranding efforts Wednesday when it unveiled new logos and imagery for its high-end Coldwell Banker Global…
Century 21 Chief Marketing Officer Cara Whitley shares what she loves about marketing, the inspiration behind the brokerage’s 2018 rebrand and what’s next. Source:…
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Source: Inman News
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Source: Inman News
After six months of beta testing, Coldwell Banker on Thursday debuted the finalized versions of its new logo that will replace the well-known branding the…
Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin…