The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, the firm has informed…
Posts published in “rebranding”
Revenue fell to $74.5 million, down from $78.3 million a year earlier, marking the 11th-straight quarter of decline, according to financial results posted by RE/MAX…
Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the…
Two months ago @properties revealed it was acquiring Christie’s International Real Estate. Source: Inman News
Coldwell Banker was the most recognizable brand, with 91 percent of survey respondents correctly identifying the brokerage’s logo. But which real estate brands are the…
David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed…
Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here…