In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people…
Posts published in “real estate”
In real estate, rarely are rankings of people or companies uniform across the board. What algorithms are used? How much do advertising dollars influence the…
Not too long ago, Brad Inman wrote about the role of a marketplace in real estate. He described the influx of polarizing new business models…
We’ve made a lot of updates to Homesnap’s technology over the years, but one thing has always remained the same: Everything we build is specifically…
When brokerages are going through the software evaluation process, there is usually a bit of tunnel vision around price tag: How much does the program…
When it comes time to update apps on your smartphone, you probably don’t think twice about it. Most updates aren’t flashy — they tend to…
In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We…
Good recruiters and franchise owners know that recruiting real estate professionals is not a one-size-fits-all game. Agents choose their home offices based on a number…
As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is…