Category: real estate marketing

5 lead-generation metrics you must review before 2026 begins

By The Citizen on December 2, 2025

These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan…

How this agent-turned-coach went from no social media to 10M monthly organic views

By The Citizen on December 1, 2025

In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized…

Head of Instagram: You’re missing reach if you don’t do these 5 things

By The Citizen on November 30, 2025

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Source: Inman News

Why your brand needs a ‘vibe’ (not red and green) this holiday season

By The Citizen on November 28, 2025

Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From…

If price is king, why do we even market new listings?

By The Citizen on November 25, 2025

If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Source:…

The IDX lie agents still believe: 5 common misconceptions about real estate websites

By The Citizen on November 24, 2025

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. …

AI slop is flooding social feeds and reshaping real estate marketing

By The Citizen on November 22, 2025

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need…

The end of ‘just listed’ marketing (and what to do instead)

By The Citizen on November 19, 2025

Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Source:…

Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan

By The Citizen on November 19, 2025

On this episode, the three-time bestselling author and CEO shares his inspiring journey from early life trauma to becoming a teacher to building a brokerage…

The urgency trap: Are you training clients to ignore your boundaries?

By The Citizen on November 18, 2025

How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now. Source: Inman News

Posts published in “real estate marketing”