Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey…
Posts published in “public relations”
Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say…
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Source: Inman News
By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far…
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate…
Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how…
In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of…
How to build your brand authority with other people’s audiences
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Source: Inman…