Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities. The home equity conversion mortgage…
Posts published in “niche marketing”
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. …
The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer and learning how to market to them can…
Don’t fall into the “be everything to everyone” trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering…
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real…
As we move into the second half of the year, it’s important to develop a positive perspective on change, eXp’s Troy Palmquist writes, as an…