When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything…
Posts published in “Next Level Luxury”
Video marketing, staging matter more than ever for luxury listings
By The Citizen on October 16, 2019
At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a “requirement” these days, and her co-panelists said that…
Agents should strive for authenticity in social media
By The Citizen on October 16, 2019
“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect…
Data, honesty key to giving sellers realistic expectations: Gary Gold
By The Citizen on October 16, 2019
Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently…
The luxury market ‘is doing just fine’ — even amid shrinkage
By The Citizen on October 16, 2019
Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Source: Inman News
The Agency founder talks expansion, corrects the rumor mill
By The Citizen on October 11, 2019
Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up. Source: Inman News
‘Listing Impossible’ star Aaron Kirman on breaking into luxury
By The Citizen on October 8, 2019
Aaron Kirman rose from humble origins to become a top-producing agent and reality TV star. He did it by taking a “curated” and “calculated” approach. …
Lesson Learned: Honesty is everything
By The Citizen on September 23, 2019
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new…
How to target market luxury clients on LinkedIn
By The Citizen on September 23, 2019
So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have…
Agent behind Playboy mansion sale doesn’t fear a recession
By The Citizen on September 20, 2019
Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros…