Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
Posts published in “meta”
AI, AI, AI: Ads, oversight and the age of the algorithm
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who…
The rise of punk rock kindness: What Superman teaches us about content that sticks
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack…
Not just Meta: Don’t sleep on YouTube and LinkedIn
From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s…
Trending: Has your Facebook group disappeared? Thanks, AI
From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI…
Trending: TikTok sales, Meta fails and what actually works
From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover…
Trending: Trial Reels, smarter ads and AI-powered reach
The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right…
Trending: Lessons in pride and building brand equity that lasts
As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing…
Trump bump flattens for luxury homebuyers in Silicon Valley
The area’s high-end homebuyers, many of whom work in tech, don’t take market fluctuations well, largely because their wealth is typically generated through IPOs and…
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it…