Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. Source: Inman News
Posts published in “meta”
The rise of AI fakes could erode trust in real estate marketing
By The Citizen on November 3, 2025
AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed…
5 huge mistakes agents make when calculating cost per lead
By The Citizen on October 27, 2025
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit…
How to spy on your real estate competitors (to improve your ads)
By The Citizen on October 22, 2025
It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your…
Can you tell what’s real anymore? How AI video is testing our trust
By The Citizen on October 18, 2025
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where…
Zillow wiretapping lawsuit quietly dismissed without prejudice
By The Citizen on September 10, 2025
A class action lawsuit against Zillow for allegedly disclosing personally identifiable information — including names and emails — and prerecorded video viewing activity to the…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
By The Citizen on August 18, 2025
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
AI, AI, AI: Ads, oversight and the age of the algorithm
By The Citizen on July 28, 2025
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who…