Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite…
Posts published in “marketing strategy”
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents…
Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a…
Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and…
The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for…
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you hit the ground…
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively…
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s…