Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and…
Posts published in “Marketing & Branding Month”
If you’re an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a…
The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming…
The organization added more languages to its marketing partnership with Photofy to help Realtors capture more foreign business. Source: Inman News
“Any good marketer and brand advocate knows that when the downturn comes, you don’t stop advertising,” Coldwell Banker CMO David Marine told Inman. Source: Inman…
If you’re an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that…
In this podcast, Century 21 Real Estate’s global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do…