From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it…
Posts published in “Jessi Healey”
Tech, scale and strategy fuel Q1 wins across real estate
By The Citizen on May 15, 2025
From Zillow’s return to profit to CoStar’s continued growth, Q1 earnings reveal how companies are adapting — and competing — in a shifting market. Source:…
Trending: A winning gorilla debate answer, and TikTok holds on
By The Citizen on May 11, 2025
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down. Source:…
Trending: AI arms race, Reels remix and posting 5 times a day
By The Citizen on May 3, 2025
Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind…
Trending: Fewer humans, more messages and maybe a Reels app?
By The Citizen on April 27, 2025
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human —…
Trending: Skipping the middleman, ‘White Lotus’ energy, travel trends
By The Citizen on April 19, 2025
From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can…
Trending: Ownership shifts, joyful strategy and smarter reach
By The Citizen on April 14, 2025
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Source: Inman News
Trending: Mixed signals, faster Reels and evolving replies
By The Citizen on April 4, 2025
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and…
Trending: Flashes, edits and (still) no clarity on TikTok
By The Citizen on March 23, 2025
Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week,…
Trending: Community Chats, TikTok photos and LinkedIn video
By The Citizen on March 14, 2025
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real…