Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation…
Posts published in “Jessi Healey”
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
By The Citizen on August 18, 2025
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
Could your lender co-marketing violate RESPA? The Download
By The Citizen on August 11, 2025
Learn more about a North Carolina “pay-for-play” scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need. …
All shock, no chill: The rise of outrage marketing in the viral era
By The Citizen on August 4, 2025
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Source: Inman News
YouTube’s new rules could cost real estate agents their ad revenue
By The Citizen on August 4, 2025
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Source: Inman News
AI, AI, AI: Ads, oversight and the age of the algorithm
By The Citizen on July 28, 2025
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who…
The rise of punk rock kindness: What Superman teaches us about content that sticks
By The Citizen on July 20, 2025
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack…
Let’s talk about S-E-O: What agents need to know now
By The Citizen on July 13, 2025
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Source: Inman News
Not just Meta: Don’t sleep on YouTube and LinkedIn
By The Citizen on July 6, 2025
From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s…