Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From…
Posts published in “Jessi Healey”
AI slop is flooding social feeds and reshaping real estate marketing
By The Citizen on November 22, 2025
AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need…
What ‘6-7’ reveals about the new real estate attention economy
By The Citizen on November 17, 2025
A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach…
What Starbucks, TikTok and Taco Bell can teach us about marketing
By The Citizen on November 8, 2025
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real…
AI was built to replace us — but it might end up freeing us
By The Citizen on November 3, 2025
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology…
The rise of AI fakes could erode trust in real estate marketing
By The Citizen on November 3, 2025
AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed…
AI browser wars are here. How this new era will change real estate
By The Citizen on October 25, 2025
OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search…
Can you tell what’s real anymore? How AI video is testing our trust
By The Citizen on October 18, 2025
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where…
How agents can win the AI-driven holiday marketing season
By The Citizen on October 11, 2025
This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there,…
What real estate agents can learn from TikTok, Tylenol and Disney
By The Citizen on September 27, 2025
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey…