From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real…
Posts published in “Jessi Healey”
AI was built to replace us — but it might end up freeing us
By The Citizen on November 3, 2025
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology…
The rise of AI fakes could erode trust in real estate marketing
By The Citizen on November 3, 2025
AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed…
AI browser wars are here. How this new era will change real estate
By The Citizen on October 25, 2025
OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search…
Can you tell what’s real anymore? How AI video is testing our trust
By The Citizen on October 18, 2025
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where…
How agents can win the AI-driven holiday marketing season
By The Citizen on October 11, 2025
This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there,…
What real estate agents can learn from TikTok, Tylenol and Disney
By The Citizen on September 27, 2025
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey…
From TikTok to memes, the battle over who shapes culture
By The Citizen on September 21, 2025
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed
By The Citizen on September 15, 2025
From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News