Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey…
Posts published in “Jessi Healey”
From TikTok to memes, the battle over who shapes culture
By The Citizen on September 21, 2025
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed
By The Citizen on September 15, 2025
From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
How to launch a real estate listing like Taylor Swift drops an album
By The Citizen on August 25, 2025
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation…
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
By The Citizen on August 18, 2025
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
Could your lender co-marketing violate RESPA? The Download
By The Citizen on August 11, 2025
Learn more about a North Carolina “pay-for-play” scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need. …
All shock, no chill: The rise of outrage marketing in the viral era
By The Citizen on August 4, 2025
In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Source: Inman News
YouTube’s new rules could cost real estate agents their ad revenue
By The Citizen on August 4, 2025
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Source: Inman News