Consumer behavior, demand and expectations are going to reduce commissions. It’s a matter of when, not if. The savvy agent is preparing for commission compression or at…
Posts published in “jay thompson”
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here’s why…
Nobody likes moving, and everyone will likely agree that the process is often tedious, frustrating and generally unpleasant. However, there are ways to make it…
As many agents are focused on the falsehood that Zillow is coming for them, they’re missing the more significant change. Source: Inman News
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here’s how to ensure…
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and…
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to get bogged down in minutiae of scouring the internet,…
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo…