Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Source: Inman News
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How 1 agent pivoted when his social media leads peaked
Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
How this agent sold $20M in real estate in the past 12 months through Instagram
Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too.…
How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram
Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help…
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News
HGTV who? TikTok, not reality TV, took this broker’s business to another level
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into…
Rocket hires Viral Nation as first social media agency of record
After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant…
Crisis-proof leadership? Women wrote the playbook
The leadership style many women embody — grounded in nuance, care and long-term thinking — is not only valid but essential in today’s market, brokerage…
How Opendoor’s CEO resignation underscores the power of visibility
Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Source: Inman News