Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate…
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How agents like Ryan Serhant build businesses on social media
By The Citizen on October 14, 2025
Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple…
Turn 1 short video into 3 posts: How to scale your content with AI
By The Citizen on September 23, 2025
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Source: Inman…
This real estate agent faked it ’til she made it. Social media paved the way
By The Citizen on September 12, 2025
When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she…
The buyer intake plan for every real estate agent: Step 1
By The Citizen on September 11, 2025
In the first step of her eight-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results. Source: Inman News
6 low-cost listing strategies that actually work in today’s market
By The Citizen on September 7, 2025
Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Source: Inman News
How 1 agent pivoted when his social media leads peaked
By The Citizen on September 3, 2025
Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
How this agent sold $20M in real estate in the past 12 months through Instagram
By The Citizen on August 26, 2025
Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too.…
How Opendoor’s CEO resignation underscores the power of visibility
Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Source: Inman News