Palm Beach, Florida, luxury real estate had a banner year, nabbing half of the most expensive sales of the year, but a New York City…
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The 20 biggest luxury beach sales of 2021 (so far)
From mansions in Palm Beach, Florida, and Malibu, California, to an estate on Hawaii’s Big Island, here are the most expensive beach home sales in…
The 20 biggest luxury mountain sales of 2021 (so far)
Traditional mountain resort towns like Aspen and Vail were extremely popular in 2021 with ultra-rich buyers looking for places to wait out the pandemic. Source:…
How to brand yourself as the go-to local agent on Instagram
If you want to be known as the go-to local agent in your market, build an effective personal brand and leverage a relationship-based marketing strategy, there’s no better…
How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online. Source: Inman News
Facebook down! 4 ways to be ready next time
How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can…
‘Instagram is probably the best bet’: 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during…
Is your online presence on point? Here’s how to find out
It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business.…
Under-the-radar lead generation ideas for agents stuck in a rut
Sometimes using the latest, cutting-edge tech tools is the way to go, but at other times, the old-school analog methods just can’t be beat when…
How to win referrals and leads on Instagram in 2021
Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Source:…