In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Source: Inman News
Posts published in “inman”
The question isn’t whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders. …
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you. Source: Inman…
Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin’s latest market report. Fifteen percent of contracts, or 56,000, were canceled in…
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via…
Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their…
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or…
Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types. Source: Inman News
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home…
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025…