Many expected commissions to fall after the 2024 NAR commission settlement, but data shows that average rates have actually ticked up slightly. Why? Source: Inman…
Posts published in “homebuying process”
What Zillow’s marketing genius can teach you about social media
By The Citizen on November 3, 2025
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including…
Is the ‘proptech winter’ ending? This is what investors are watching
By The Citizen on October 23, 2025
Some companies that were red-hot during the COVID housing market had to either pivot or die when rates rose and major funding rounds dried up.…
NAR weighs in on Zillow’s new ChatGPT integration
By The Citizen on October 21, 2025
Without specifically saying whether or not the integration violated any IDX license agreements with multiple listing services, NAR said that each individual MLS should assess…
How to help buyers prep their home financing homework: Step 3
By The Citizen on September 17, 2025
In Part 3 of her eight-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval. Source: Inman News
Back to school, back to basics: An 8-step buyer plan for every agent
By The Citizen on September 9, 2025
Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Source: Inman News
Rocket, Mr. Cooper merger OK’d by Fannie and Freddie regulator
By The Citizen on August 27, 2025
A green light from the Federal Housing Finance Agency and antitrust regulators sets the stage for a Sept. 3 vote by Mr. Cooper shareholders on…
4 smart ways to use Zillow’s tools to level up your brand
By The Citizen on August 11, 2025
Leverage Zillow’s built-in tools to stand out, build trust and win more clients — without adding hours to your day. Source: Inman News
Rocket offers preferred mortgage pricing for Redfin-linked deals
By The Citizen on July 1, 2025
With closure of merger, homebuyers get temporary rate buydown or up to $6,000 in lender credits from Rocket Mortgage when the buyer or seller is…
Rocket reorganizes to close Redfin acquisition, Mr. Cooper on deck
By The Citizen on July 1, 2025
By handling every aspect of homebuying and selling, from search to financing to title and closing — Rocket aims to cut transaction costs on the…