Category: google

KW’s Jason Abrams on the ‘paradox’ of artificial intelligence

By The Citizen on October 28, 2025

Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Source: Inman…

How to spy on your real estate competitors (to improve your ads)

By The Citizen on October 22, 2025

It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your…

3 Google Business Profile mistakes you can’t afford to make

By The Citizen on October 20, 2025

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. …

55 power users spill their AI secrets to a slicker real estate workflow

By The Citizen on September 22, 2025

Today’s brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders…

From TikTok to memes, the battle over who shapes culture

By The Citizen on September 21, 2025

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…

Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

By The Citizen on September 15, 2025

Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel…

Zillow wiretapping lawsuit quietly dismissed without prejudice

By The Citizen on September 10, 2025

A class action lawsuit against Zillow for allegedly disclosing personally identifiable information — including names and emails — and prerecorded video viewing activity to the…

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

By The Citizen on August 18, 2025

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Source: Inman News

Keller Williams exec shares how to win trust with clients — and Google

By The Citizen on August 11, 2025

Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering…

Stop using AI as a Google substitute. Do this instead

By The Citizen on August 4, 2025

Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies…

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