Category: engagement

5 strategies to build your first social media pipeline

By The Citizen on September 4, 2025

Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Source:…

The 7 things agents should stop doing (and what to do instead)

By The Citizen on July 27, 2025

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Source:…

9 ways to show clients you appreciate them this summer

By The Citizen on June 7, 2025

Don’t go silent this summer. Reach out to past clients, and show them you care with these strategies from coach Darryl Davis. Source: Inman News

Trending: Ownership shifts, joyful strategy and smarter reach

By The Citizen on April 14, 2025

From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Source: Inman News

Trending: Community Chats, TikTok photos and LinkedIn video

By The Citizen on March 14, 2025

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real…

Trending: Duo’s demise, dislikes and the cost of comparison

By The Citizen on February 21, 2025

Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental…

Tap into the power of social media for authentic connections

By The Citizen on December 6, 2024

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Source: Inman…

Yes, you can talk politics on social media. Here’s how

By The Citizen on July 18, 2024

Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers…

The No. 1 skill you need to convert leads into clients

By The Citizen on May 23, 2024

Truly engaging is an essential component in providing stellar service from first contact to the closing table. Author and trainer Bernice Ross provides a step-by-step…

Twitter’s open source code is the final nail in the (marketing) coffin

By The Citizen on April 7, 2023

Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as…

Posts published in “engagement”