Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Source: Inman News
Posts published in “content strategy”
The one tool this marketer would never give up (and why it matters)
By The Citizen on October 20, 2025
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it…
6 fall content ideas to boost engagement this season
By The Citizen on October 20, 2025
Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full. Source: Inman News
Are your social media views down? Why it might be a good thing
By The Citizen on October 14, 2025
Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate…
Are your social media views down? It might be a good thing
By The Citizen on October 14, 2025
Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate…
The anatomy of a viral real estate post (that also gets you clients)
By The Citizen on October 4, 2025
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives…
Turn 1 short video into 3 posts: How to scale your content with AI
By The Citizen on September 23, 2025
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Source: Inman…
Why agents who ignore branding won’t survive the next 5 years
By The Citizen on September 23, 2025
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling…
Here’s how to pivot when viral content turns to crickets
By The Citizen on September 8, 2025
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Source:…
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News