Category: Content Marketing

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

By The Citizen on December 1, 2025

Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross…

Head of Instagram: You’re missing reach if you don’t do these 5 things

By The Citizen on November 30, 2025

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Source: Inman News

Why your brand needs a ‘vibe’ (not red and green) this holiday season

By The Citizen on November 28, 2025

Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From…

What it takes to build a $100M real estate brand with heart

By The Citizen on November 25, 2025

Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. Source:…

If price is king, why do we even market new listings?

By The Citizen on November 25, 2025

If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Source:…

The IDX lie agents still believe: 5 common misconceptions about real estate websites

By The Citizen on November 24, 2025

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. …

Everything you need to know about social media in under 1,100 words

By The Citizen on November 23, 2025

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Source: Inman…

AI slop is flooding social feeds and reshaping real estate marketing

By The Citizen on November 22, 2025

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need…

The end of ‘just listed’ marketing (and what to do instead)

By The Citizen on November 19, 2025

Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Source:…

How to turn up the volume and amplify your brand with podcasting

By The Citizen on November 18, 2025

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content…

Posts published in “Content Marketing”