Category: content creation

How this agent-turned-coach went from no social media to 10M monthly organic views

By The Citizen on December 1, 2025

In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized…

Everything you need to know about social media in under 1,100 words

By The Citizen on November 23, 2025

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Source: Inman…

How to turn up the volume and amplify your brand with podcasting

By The Citizen on November 18, 2025

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content…

What Zillow’s marketing genius can teach you about social media

By The Citizen on November 3, 2025

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including…

How AI helped me get 110K views posting 30 times a day for 30 days

By The Citizen on October 15, 2025

Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Source:…

How agents like Ryan Serhant build businesses on social media

By The Citizen on October 14, 2025

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple…

3 unconventional ways to make open houses work harder for you

By The Citizen on September 12, 2025

Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online,…

Find your content lane: How to stand out on social media

By The Citizen on September 9, 2025

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that…

How this agent sold $20M in real estate in the past 12 months through Instagram

By The Citizen on August 26, 2025

Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too.…

How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram

By The Citizen on August 20, 2025

Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help…

Posts published in “content creation”