Category: content creation

What Zillow’s marketing genius can teach you about social media

By The Citizen on November 3, 2025

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including…

How AI helped me get 110K views posting 30 times a day for 30 days

By The Citizen on October 15, 2025

Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Source:…

How agents like Ryan Serhant build businesses on social media

By The Citizen on October 14, 2025

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple…

3 unconventional ways to make open houses work harder for you

By The Citizen on September 12, 2025

Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online,…

Find your content lane: How to stand out on social media

By The Citizen on September 9, 2025

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that…

How this agent sold $20M in real estate in the past 12 months through Instagram

By The Citizen on August 26, 2025

Jordan Silver said essentially all of his business comes in through Instagram today, but he continues to practice traditional forms of real estate marketing, too.…

How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram

By The Citizen on August 20, 2025

Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help…

Visual storytelling is transforming real estate marketing

By The Citizen on August 4, 2025

How design-forward marketing is reshaping customer experience and agent success. Source: Inman News

Yes, another social media panel — because it’s important for business

By The Citizen on May 21, 2025

Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success…

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

By The Citizen on May 18, 2025

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share…

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